Is LinkedIn an Important Tool for Your Career or Company Growth? If So, Check Out These Updates
Many of us are delighted by improvements to LinkedIn. These changes usually mean that additional insights are now available and we will be more successful in our efforts. Recently, I saw so many changes personally, that I decided I would investigate and see what I could learn about these updates and how they could benefit my clients or my business. Here is what I was able to find, I know that these updates will be old news in no time so I thought I would share while the information is timely and current.
1. Send Personalized Invites in The LinkedIn App
When connecting with new people, you’ve probably heard the advice that you should really be customizing your messages instead of sending the generic “I’d like to add you on LinkedIn” script. Problem was, the LinkedIn app didn’t support personalized invites for a very long time.
Well, finally, that feature has been added. Now, you can add people as soon as you meet them, while the conversation you had with them is still fresh in your mind. Here’s how:
- Go to the profile of the person you’d like to connect with.
- Tap the icon to the right of the search box that looks like a box with an arrow (or the “More” icon, which looks like three vertical dots if you use Android).
- Tap “Customize Invite.”
- Write your personalized message and tap “Send.” Voilà!
2.Use the “Field of Study Explorer”
Having a little trouble figuring out what you want to do with your life ? This neat LinkedIn feature won’t necessarily solve that conundrum for you, but it can give you a nice start. The “ Field of Study Explorer ” shows you data based on your degree. Now, you can get a sense of which companies are hiring people with your educational background and for what types of roles. And LinkedIn isn’t stopping there. For more information on what the company’s doing with all this user data, check out the LinkedIn University Rankings and other tools related to education .
3. Explore Your Insights Graph
One of the most fascinating parts of LinkedIn is the “Who’s Viewed Your Profile” page. And now, that page has even more information. As described by Sachit Kamat in his post for the official LinkedIn blog, LinkedIn has added “an additional component to the existing insights graph so that, in addition to seeing who is looking at your profile, you can see which actions you took that led to that specific increase in engagement, including making various updates to your profile, endorsing a connection, joining a group or expanding your network.”
4. View Recent Activity
A long time ago, you used to be able to go to people’s LinkedIn profiles and see their recent activity before scrolling down to their summary, their experience, and so on. Then that feature seemingly disappeared. But it turns out, it was just tucked away. You can now see a person’s LinkedIn activity by clicking on the little triangle that opens a drop down menu next to the “Send a message” button and then clicking on “View recent activity.” And just like that, depending on how active people are, you can see what they’ve shared professionally, their comments or “likes,” their LinkedIn posts, and their profile updates for promotions and new jobs. Hint: This is super handy if you’re about to do an informational interview or catch up with an old acquaintance over coffee.
5. The Website Demographics tool
LinkedIn is giving businesses a new way to see what kinds of audiences they’re attracting with their marketing efforts.The Website Demographics tool allows businesses to break down their website visitors across eight categories including job title, industry, company and location.
6. Meet Up Feature
Finally, Microsoft is adding a ‘meet up’ feature to LinkedIn, which is similar to Facebook’s version, where users will be able to opt-in to the meet up service so you can see when people in your network are nearby and offer to meet up. LinkedIn hopes this will be used at conferences or public gatherings to meet those you’ve made a connection with.
7. LinkedIn Rolls Out Matched Audiences
LinkedIn introduced Matched Audiences, “a set of targeting capabilities that give you the unique ability to combine LinkedIn’s powerful professional data with your own first-party data.” With Matched Audiences, members can engage key accounts, prospects, and audiences “that matter most to [their] business with three new capabilities.” These capabilities include Website Retargeting, which allows businesses to market to LinkedIn members who visited their website with always-on campaigns. LinkedIn also rolled out the ability to engage prospects from your list of contacts with Contact Targeting and reach decision-makers and influencers at companies you’re targeting with Account Targeting
8. LinkedIn’s videos
Videos will be hosted on an in-house player that features a sleek, clean look. Users can upload their own clips by tapping an icon that appears in both the iOS and Android versions of the LinkedIn app. With its home-brewed look and its mobile-friendly layout, the LinkedIn video platform shares several commonalities with the player recently launched over at Reddit.
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